Digital Marketing Lexicon
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Web Spam, in other words, are techniques that are used by some websites to try and cheat their way to the top of the search engine results page. For example, these sites will repeat keywords, and pay other sites to backlink to theirs. These web spamming tactics are designed to go against search engine's guidelines, to cheat their way to the top of the SERP. Web Spam is considered bad practice, because truly relevant websites get buried in the results. Ex. “I received email offers to rank firs…
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Title element is the title of a web page as indicated in the HTML. Also, often used as the title of your page in a search engine results page. Although, title elements might not directly adjust a sites ranking. The idea of writing a clear, catchy title, will make the difference of catching a client's eye. Thus, making them click on the sites link to learn more about what the site has to offer. Ex. “I pay careful attention to the title element of my web pages, to help search engines understand…
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Search Engine Results Page (SERP)
Landing a high, organic spot on the Search Engine Results Page (SERP) is what SEO's strive for. The SERP is all the results a search engine spits out at you. There are different ways to land a spot on the search engine results page. You can be an SEO Pro, and know the ins and outs to rank a site organically. On the other hand, you might want to pay a little money and run an ad. As long as your beautifully put content matches the keywords of a searcher, you will land a spot on the coveted searc…
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Search Engine Optimization (SEO) the reason we are all here today! In basic terms, SEO is the exercise to increase a website's quality and quantity in user traffic. Ideally, this increase in traffic is reached organically through the secret tactics of search engine optimization. Tracking a higher quality of traffic through SEO is beneficial due to your site having a much larger percentage of converting. Look at it this way, you might have an extremely high amount of traffic as we speak. If 90%…
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Ranking in SEO is literally EVERYTHING! Being able to rank at the top of all the Search Engine Result Pages (SERPs) is equivalent to being able to fly like Superman. In order to obtain this unreachable goal, there are many factors involved. Such as, content, backlinks, mobile friendly user experience, and behind the scene "technical" factors. Content is arguably the biggest factor in ranking. The more relatable content a web page/site has, the better it'll rank in the SERPs. Backlinks, simply pu…