Search Engine Optimization (SEO) the reason we are all here today! In basic terms, SEO is the exercise to increase a website's quality and quantity in user traffic. Ideally, this increase in traffic is reached organically through the secret tactics of search engine optimization. Tracking a higher quality of traffic through SEO is beneficial due to your site having a much larger percentage of converting. Look at it this way, you might have an extremely high amount of traffic as we speak. If 90% of that traffic is of low quality and not looking for anything your site has to offer. There is simply no point to that traffic. In the SEO game, quality is far superior than quantity. What's exciting about search engine optimization, is the fact that search engine algorithms changes rapidly. Therefore, SEO tactics must change as well. There are always new things to learn in this game. There is never a dull moment, and that is what makes Search such a great field to get into.