Digital Marketing Lexicon
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Unfortunately, it is not a great time to be meta keywords. SEO's are stripping them from sites all around the world. Simply put, meta keywords are lines of code that summarize what is viewed on a webpage. Although, majority of the world is looking down upon the non existent results of descriptive meta keywords. There are some positive uses still out there. Some of these positive uses are described and meta content type, title, meta description, and viewport. Meta content type is the tag that dec…
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Meta Description is a snippet of text in a web page’s code. This text further describes the content on the page, and is used as the website’s description in a search engine results page. For example, if you were to google "SEO in Syracuse, NY" The meta description will appear as the summary directly below the blue site links. Unfortunately, Google has announced that meta descriptions and keywords, no longer factor in their ranking algorithm! Do not be confused, meta descriptions are still extrem…
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Internal links are rather easy to understand. The idea of an internal link, is to keep your current audience on your site for a longer period of time. In hopes to sell or educate them on your product. In order for your site to have a lot of internal links; your site must present a lot of content. For example, if your site offers a specific service such as SEO. Having articles, or blogs, about SEO would be perfect content to link to internally. Setting these links, to these deeper pages, results…
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The Destination Page, also known as the Landing Page. Is the tailored page on your site, to get your specifically targeted audience to click into your site, purchase your product, join a newsletter, share, and to educate. These pages are great for tracking user action. You will be able to optimise accordingly to your audience's actions. Thus resulting in creating a destination page with higher conversion rates. …
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A program that browses and indexes content on the internet. This data is then used to help search engines deliver relevant search results. E.g. “When I launched my website, I made sure that the pages were visible to search engine bots, so they could index my pages.”…