Digital Marketing Lexicon

  • SEO

    What is SEO?

    SEO stands for search engine optimization. This is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. This can be done by effectively using keywords in different areas of a webpage: the title tag, headers, URL, page content, image names and alt text. Utilizing social sharing links and garnering external inbound links is extremely important as well. There are a number of other factors …

    View Full Post

  • PPC

    What is PPC?

    PPC stands for Pay Per Click. PPC refers to digital advertisements that an advertiser only has to pay for if someone clicks on them. A PPC advertisement that appears on a search engine results page, or at the top of a webpage in the form of a banner ad are free to advertisers if no one clicks on them. Explore Our PPC Services…

    View Full Post

  • Potential Traffic Increase

    What is PTI?

    PTI stands for potential traffic increase. This estimates how much visits to your site will increase if you achieve a certain ranking on the search engine results page for a particular keyword search.…

    View Full Post

  • ROI

    What is ROI?

    ROI stands for return on investment. This describes the amount of revenue generated from an initial investment of resources by a company. To calculate ROI, the revenue generated (the return) is divided by the cost of the investment and expressed as a percentage.…

    View Full Post