Digital Marketing Lexicon
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A metric recorded each time a web page is loaded in a user’s browser. E.g. “On average, every visit to my website has 20 pageviews. People seem to enjoy the page about my Football Fanatics room, which gets about 40% of the pageviews.”…
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A measure of something, by quantity. E.g. “I look at metrics like bounce rate, pages-per-visit and conversion rate to see how my guest house website is doing.”…
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An attribute of a user or a session. E.g. “I look at dimensions like ‘browser’, ‘region’ and ‘landing page’ to get a better understanding of who is interested in my King Arthur room.”…
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A file used by many web analytics tools to keep track of a user’s activity on a website. If a person clears their cookies or uses a different web browser, web analytics tools will see them as a different user. E.g. “If cookies are enabled on her computer, your web analytics tool should be able to track how much time she spent on the Football Fanatic page.”…
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Search Engine Results Page (SERP)
Search engine results pages (SERPs) are the pages in which all the links relatable to your search query are showcased. Basically all search engines customize their SERP to relate more towards the user. This means your search results are heavily influenced by your location, browsing history, and social settings. The first page of the SERP is what every advertiser strives to be on. You can show up on the SERP by either ranking your site organically, or ranking with paid advertisements using tool…