Digital Marketing Lexicon
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A form of advert found on web pages and mobile applications, usually in image format. E.g. “I’m using banner ads to bring new customers to my website.”…
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A program designed to run on smartphones, tablets and other mobile devices. E.g. “My house needs painting, so I used a local app to find a reputable service near me.”…
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The specific place that referred the user to your website, such as a search Engine or a social network. Many analytics tools, such as Google Analytics, allow for very detailed breakdowns of traffic sources. E.g. “The top traffic source for my site yesterday was Twitter—my football video blog must have gone viral!”…
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The last page a user views before they leave your website. E.g. “Analytics tells me my most frequent exit page is the one with the welcome video, so maybe it’s taking too long to load.”…
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The category of device being used by visitors, such as laptop, tablet or smartphone. E.g. “My analytics tool shows me which device type people use to view my website—tablets are especially popular.”…