Digital Marketing Lexicon
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The placement and display of products to entice a customer to make a purchase. Examples include ‘featured item’ lists, specific product promotions, and recommendations of top sellers or related products.…
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The process of completing and delivering purchased products or services to the customer. E.g. “Every online seller has to consider the most cost-effective method for fulfillment.”…
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A software program or application that lets businesses sell online. Features of eCommerce platforms vary but they generally include product information, customer account management, shopping cart and checkout processes, product search capabilities and order management.…
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A method of fulfilling orders where a retailer has items shipped directly from the manufacturer or supplier to the customer.…