Digital Marketing Lexicon
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A non-mobile device like a personal computer or laptop computer. E.g. “I prefer to use a desktop computer at home, but when I travel I use my tablet.”…
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The process of increasing the percentage of visitors who complete your goals. E.g. “Once I add a new line of faux finishes to my website, I’m going to start focusing on conversion optimization.”…
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The digital material available to users, via text, video, audio, images, etc. E.g. “I’m adding more image and video content to my site, so it’ll be more engaging.”…
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A computer program used to navigate the Internet on computers, tablets and smartphones. Examples include Chrome, Firefox, Internet Explorer and Safari. E.g. “I’m not sure why my website looks different depending on the browser a person is using.”…
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A regularly updated website written by an individual, typically in a conversational style, and focused on a specific subject.…