Digital Marketing Lexicon

  • Link

    A text or image that provides a link from one web page or website to another. E.g. “When a major home decor blog linked to my website, I got a lot more visitors.”…

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  • Index

    A searchable catalog of web pages and digital content used by a search engine to provide relevant results. E.g. “Before my site appeared in the search engine’s index, people couldn’t find my website when they searched for foyer murals.”…

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  • HTML

    Hypertext Markup Language. A language used by web developers to create websites. E.g. “My website was written using HTML.”…

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  • Homepage

    The introductory or “main” page of a website. E.g. “On my homepage, visitors can see examples of my most beautifully painted houses.”…

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  • Email Marketing

    The process of using email messages to share information and promote products and services.…

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