Digital Marketing Lexicon
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A text or image that provides a link from one web page or website to another. E.g. “When a major home decor blog linked to my website, I got a lot more visitors.”…
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A searchable catalog of web pages and digital content used by a search engine to provide relevant results. E.g. “Before my site appeared in the search engine’s index, people couldn’t find my website when they searched for foyer murals.”…
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Hypertext Markup Language. A language used by web developers to create websites. E.g. “My website was written using HTML.”…
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The introductory or “main” page of a website. E.g. “On my homepage, visitors can see examples of my most beautifully painted houses.”…
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The process of using email messages to share information and promote products and services.…