Digital Marketing Lexicon
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A referrer is the site that a backlink comes from. When syracuse.com does a story on your business and includes a link to your site, syracuse.com would be considered a referrer.…
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A backlink is a link on a site that directs to your site. For example, if syracuse.com did a story about your business, they may link to your site, and that link is a backlink.…
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Bounce rate is the percentage of users who arrived at your site and left your site on the page they arrived without going elsewhere on your site. A high bounce rate usually indicates a poor landing experience, irrelevant information to the user, or a number of other factors. There of course are exceptions to this rule; in the case of a blog that might only have one page to view, a high bounce rate is not a bad thing.…
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Users refers to the number of visitors a site received. One user can have multiple sessions.…
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A session is a group of interactions that take place on your website within a given time frame. For example a single session can contain multiple screen or page views, events, social interactions, and e-commerce transactions. A session is typically over after 30 minutes of inactivity, but that can be manipulated depending on the type of site a user is on.…