Digital Marketing Lexicon

  • Referrer

    What is a referrer?

    A referrer is the site that a backlink comes from. When syracuse.com does a story on your business and includes a link to your site, syracuse.com would be considered a referrer.…

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  • Backlink

    What is a backlink?

    A backlink is a link on a site that directs to your site. For example, if syracuse.com did a story about your business, they may link to your site, and that link is a backlink.…

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  • Bounce Rate

    What is bounce rate?

    Bounce rate is the percentage of users who arrived at your site and left your site on the page they arrived without going elsewhere on your site. A high bounce rate usually indicates a poor landing experience, irrelevant information to the user, or a number of other factors. There of course are exceptions to this rule; in the case of a blog that might only have one page to view, a high bounce rate is not a bad thing.…

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  • User

    What is a user?

    Users refers to the number of visitors a site received. One user can have multiple sessions.…

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  • Session

    What is a session?

    A session is a group of interactions that take place on your website within a given time frame. For example a single session can contain multiple screen or page views, events, social interactions, and e-commerce transactions. A session is typically over after 30 minutes of inactivity, but that can be manipulated depending on the type of site a user is on.…

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