Title element is the title of a web page as indicated in the HTML. Also, often used as the title of your page in a search engine results page. Although, title elements might not directly adjust a sites ranking. The idea of writing a clear, catchy title, will make the difference of catching a client's eye. Thus, making them click on the sites link to learn more about what the site has to offer.
Ex. “I pay careful attention to the title element of my web pages, to help search engines understand what the pages are about.”