Search Engine Optimization Terms
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Search Engine Optimization (SEO) the reason we are all here today! In basic terms, SEO is the exercise to increase a website's quality and quantity in user traffic. Ideally, this increase in traffic is reached organically through the secret tactics of search engine optimization. Tracking a higher quality of traffic through SEO is beneficial due to your site having a much larger percentage of converting. Look at it this way, you might have an extremely high amount of traffic as we speak. If 90%…
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Ranking in SEO is literally EVERYTHING! Being able to rank at the top of all the Search Engine Result Pages (SERPs) is equivalent to being able to fly like Superman. In order to obtain this unreachable goal, there are many factors involved. Such as, content, backlinks, mobile friendly user experience, and behind the scene "technical" factors. Content is arguably the biggest factor in ranking. The more relatable content a web page/site has, the better it'll rank in the SERPs. Backlinks, simply pu…
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Unfortunately, it is not a great time to be meta keywords. SEO's are stripping them from sites all around the world. Simply put, meta keywords are lines of code that summarize what is viewed on a webpage. Although, majority of the world is looking down upon the non existent results of descriptive meta keywords. There are some positive uses still out there. Some of these positive uses are described and meta content type, title, meta description, and viewport. Meta content type is the tag that dec…
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Meta Description is a snippet of text in a web page’s code. This text further describes the content on the page, and is used as the website’s description in a search engine results page. For example, if you were to google "SEO in Syracuse, NY" The meta description will appear as the summary directly below the blue site links. Unfortunately, Google has announced that meta descriptions and keywords, no longer factor in their ranking algorithm! Do not be confused, meta descriptions are still extrem…
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Internal links are rather easy to understand. The idea of an internal link, is to keep your current audience on your site for a longer period of time. In hopes to sell or educate them on your product. In order for your site to have a lot of internal links; your site must present a lot of content. For example, if your site offers a specific service such as SEO. Having articles, or blogs, about SEO would be perfect content to link to internally. Setting these links, to these deeper pages, results…