Search Engine Optimization Terms
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Extensible Markup Language (XML) sitemaps are a great tool for admins to specify what pages on their site they would like search engines to crawl. An XML sitemap is a piece of code, placed within a specific page on your site. These couple lines of code, set a priority on the given page. Ex. “Adding a sitemap helped search engines understand the pages on my website.”…
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White hat SEO is done by following the best practices in creating good content, and increasing search visibility organically. These white hat's do not break or bend the rules. They are the golden boy's of the SEO world. Ex. “I follow the rules and use white hat tactics to help search engines find my website.”…
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Web Spam, in other words, are techniques that are used by some websites to try and cheat their way to the top of the search engine results page. For example, these sites will repeat keywords, and pay other sites to backlink to theirs. These web spamming tactics are designed to go against search engine's guidelines, to cheat their way to the top of the SERP. Web Spam is considered bad practice, because truly relevant websites get buried in the results. Ex. “I received email offers to rank firs…
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Title element is the title of a web page as indicated in the HTML. Also, often used as the title of your page in a search engine results page. Although, title elements might not directly adjust a sites ranking. The idea of writing a clear, catchy title, will make the difference of catching a client's eye. Thus, making them click on the sites link to learn more about what the site has to offer. Ex. “I pay careful attention to the title element of my web pages, to help search engines understand…
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Search Engine Results Page (SERP)
Landing a high, organic spot on the Search Engine Results Page (SERP) is what SEO's strive for. The SERP is all the results a search engine spits out at you. There are different ways to land a spot on the search engine results page. You can be an SEO Pro, and know the ins and outs to rank a site organically. On the other hand, you might want to pay a little money and run an ad. As long as your beautifully put content matches the keywords of a searcher, you will land a spot on the coveted searc…