Search Engine Optimization Terms
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The Destination Page, also known as the Landing Page. Is the tailored page on your site, to get your specifically targeted audience to click into your site, purchase your product, join a newsletter, share, and to educate. These pages are great for tracking user action. You will be able to optimise accordingly to your audience's actions. Thus resulting in creating a destination page with higher conversion rates. …
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A program that browses and indexes content on the internet. This data is then used to help search engines deliver relevant search results. E.g. “When I launched my website, I made sure that the pages were visible to search engine bots, so they could index my pages.”…
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Manipulative or deceptive SEO tactics that optimize websites for search engines, not for people. A Black Hat SEO will rank his/her website by any means necessary. These disapproved SEO practices, in fact, increase ranking in a search engine result page (SERP). Ex. “I was especially careful to avoid any black hat SEO techniques; I didn’t want to hurt the ranking of my website in search engines.”…
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Anchor Text is the visible, different colored, and sometimes underlined, text, in a hyperlink. This specific text is relevant to the page you are currently on. Clicking on the Anchor Text, leads you to another relatable page. Example line of code: <a href="http://www.acs-web.com">Example of Anchor Text Here</a>…
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A word or phrase that describes the content of an image. This is displayed if an image is not loaded, and it also helps search engines to index a page. E.g. “The homepage of my website features an image of a fruit and vegetable garden. I included ALT text ‘fruit and vegetables’ to describe it.”…