PPC Management

Google AdWords is Google’s primary advertising platform. Our Google AdWords Certified professionals can create paid search campaigns and a variety of video and display campaigns that are made to achieve your unique objectives.

  • Election 2016 and digital marketing strategies

    Election 2016: How Digital Marketing Strategies come into Play during the 2016 Presidential Election

    A simple Google search for each of the 2016 Presidential Candidates’ names reveals a lot about the digital strategies utilized by each campaign’s web strategists, as well as how Google organizes and displays information they find relevant…

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  • retargeting campaigns with google

    How to Create a Remarketing Campaign in Google AdWords

    There’s a new way to set up remarketing campaigns in Google AdWords. Any new remarketing or display advertising campaigns will  follow this process. Remarketing (also known as “retargeting”) is one of the most effective forms of online advertising. However, before your business can benefit from remarketing, you’ll need to start your remarketing campaign. Below is a step-by-step guide on how to set up a remarketing campaign in Google AdWords. Step 1) If you already have an account for your cam…

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  • google adwords

    Pay-Per-Click Ad Management Tips

    A well-managed pay-per-click (PPC) campaign will help your ad attract clicks, and potential clients. Some things are really great if done right, or really awful if done wrong—breakfast sandwiches, Tim Burton movies, or —most importantly— your pay-per-click (PPC) campaign. Here are five tips to improving your PPC. 1. Use negative keywords Negative keywords refers to when you want to omit a keyword from triggering your PPC ad to display. For example, if you sell men’s dress shoes but not men’…

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  • google ads and videos

    Google Offers In Video Ads

    Google AdWords/AdSense is offering in video ads. Text and image ads show in the video player or on the bottom 20% of the video. We’re all familiar with this concept. Watch the USA channel and you see “Monk” straightening the logo as “House” is explaining why everyone else is an idiot. BMW’s Logo flashes across the bottom of the movie your husband saw in the guide before you could scroll down; And unless the Ad is right on top of the subtitles of “Crouching Tiger Hidden Dragon” we don’t even not…

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