Digital Marketing Lexicon
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The process of providing information to complete an ecommerce purchase. Steps typically include billing information, shipping information, order verification and order confirmation. E.g. “Best practices in ecommerce require having a user-friendly and smooth checkout process.”…
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In eCommerce, products are often grouped into a hierarchy of categories and subcategories. E.g. “Our bespoke furniture eCommerce store is organized using categories like bedroom, living room and home office. Subcategories include type of wood finish.”…
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The average amount spent per customer order. Often used as a performance metric. E.g. “As a business owner, looking at the average order value is a great metric to gauge annual revenue growth.”…
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A checkout process where a user completes the transaction without creating an account on the seller’s website.…
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URL (Uniform Resource Locator)
URL stands for Unique Resource Locator. It is the unique address of a page or piece of digital content on the Internet. URLs can be made up of several parts, some being required, others optional. These parts are the scheme, authority component, path, query and fragment. The URL of a page can be…