Digital Marketing Lexicon
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The average number of pages viewed in a visit (also known as page depth). In general, the higher the number, the more engaged visitors are. E.g. “Launching a guest testimonial page has really increased visitor engagement. My website’s average number of pages per session went from 3 to 12!”…
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The average length of a visit to a website, measured in minutes and seconds. In general, the longer the session, the more interested the visitor is. E.g. “Ever since I launched video tours of all my rooms, my website’s average session duration went from 2 minutes to 8 minutes and 32 seconds!”…
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The collection and analysis of data generated by user activity on websites or mobile apps. It helps with identifying ways to improve websites and marketing campaigns. E.g. “I’m using web analytics tools to find out which room is more popular on my guest house website: King Arthur or Modern Romance.”…
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A person who visits your website or mobile app (sometimes referred to as a ‘visitor’). There are two types of users: • New users - A person who has not visited your website before • Return users - A person who has visited your website before…
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A set of website interactions recorded for a user during a given time period. One session could be made up of several page views or downloads. E.g. “There were 2,000 sessions on my website last month.”…