Web Analytics Terms
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The specific place that referred the user to your website, such as a search Engine or a social network. Many analytics tools, such as Google Analytics, allow for very detailed breakdowns of traffic sources. E.g. “The top traffic source for my site yesterday was Twitter—my football video blog must have gone viral!”…
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The last page a user views before they leave your website. E.g. “Analytics tells me my most frequent exit page is the one with the welcome video, so maybe it’s taking too long to load.”…
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The category of device being used by visitors, such as laptop, tablet or smartphone. E.g. “My analytics tool shows me which device type people use to view my website—tablets are especially popular.”…
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The average number of pages viewed in a visit (also known as page depth). In general, the higher the number, the more engaged visitors are. E.g. “Launching a guest testimonial page has really increased visitor engagement. My website’s average number of pages per session went from 3 to 12!”…
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The average length of a visit to a website, measured in minutes and seconds. In general, the longer the session, the more interested the visitor is. E.g. “Ever since I launched video tours of all my rooms, my website’s average session duration went from 2 minutes to 8 minutes and 32 seconds!”…