Web Analytics Terms
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The collection and analysis of data generated by user activity on websites or mobile apps. It helps with identifying ways to improve websites and marketing campaigns. E.g. “I’m using web analytics tools to find out which room is more popular on my guest house website: King Arthur or Modern Romance.”…
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A person who visits your website or mobile app (sometimes referred to as a ‘visitor’). There are two types of users: • New users - A person who has not visited your website before • Return users - A person who has visited your website before…
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A set of website interactions recorded for a user during a given time period. One session could be made up of several page views or downloads. E.g. “There were 2,000 sessions on my website last month.”…
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A metric recorded each time a web page is loaded in a user’s browser. E.g. “On average, every visit to my website has 20 pageviews. People seem to enjoy the page about my Football Fanatics room, which gets about 40% of the pageviews.”…
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A measure of something, by quantity. E.g. “I look at metrics like bounce rate, pages-per-visit and conversion rate to see how my guest house website is doing.”…