Web Analytics Terms
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An attribute of a user or a session. E.g. “I look at dimensions like ‘browser’, ‘region’ and ‘landing page’ to get a better understanding of who is interested in my King Arthur room.”…
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A file used by many web analytics tools to keep track of a user’s activity on a website. If a person clears their cookies or uses a different web browser, web analytics tools will see them as a different user. E.g. “If cookies are enabled on her computer, your web analytics tool should be able to track how much time she spent on the Football Fanatic page.”…