SEO stands for search engine optimization. This is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. This can be done by effectively using keywords in different areas of a webpage: the title tag, headers, URL, page content, image names and alt text. Utilizing social sharing links and garnering external inbound links is extremely important as well. There are a number of other factors that help optimize a webpage, but these are some of the major ones.
SEO
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Advantages of Working with a "Google Partner" Company
Having worked in the web design and digital marketing fields for close to 20 years, ACS Web Design & SEO always strives to stay on the forefront of the latest industry news and best practices. As a Google Partners company, we ensure all digital marketing team members are certified in their respective fields of search, mobile and display advertising.…
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Duplicate Content and Search Engines
Duplicate content has been a concern for a while now. Google has gone on the record reassuring everyone that there is not a duplicate content penalty*. That being said, there is a filtering process that happens. The search engines are trying to provide the best user experience so duplicate content is omitted from the results. The key here is what do you want returned in search? What Do You Want Users To See? Google has implemented some new features in the past year to help website owners de…
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In our 8 1/2 years experience in programming websites we found a lot of times search engines and directories do in fact search for the content within the alt tag of the image. Why you may ask? Not only is it a great alternative for the user if the image does not display on the page, but also for our impaired users, more specifically, our web user who cannot see. Search engines and search directories like to reward us web developers who keep everyone in mind. For more information on how to im…