PPC stands for Pay Per Click. PPC refers to digital advertisements that an advertiser only has to pay for if someone clicks on them. A PPC advertisement that appears on a search engine results page, or at the top of a webpage in the form of a banner ad are free to advertisers if no one clicks on them.
A well-managed pay-per-click (PPC) campaign will help your ad attract clicks, and potential clients. Some things are really great if done right, or really awful if done wrong—breakfast sandwiches, Tim Burton movies, or —most importantly— your pay-per-click (PPC) campaign. Here are five tips to improving your PPC. 1. Use negative keywords Negative keywords refers to when you want to omit a keyword from triggering your PPC ad to display. For example, if you sell men’s dress shoes but not men’…