Digital Marketing Terms
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URL (Uniform Resource Locator)
URL stands for Unique Resource Locator. It is the unique address of a page or piece of digital content on the Internet. URLs can be made up of several parts, some being required, others optional. These parts are the scheme, authority component, path, query and fragment. The URL of a page can be…
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The process of attracting visitors - often referred to as traffic - to websites, mobile apps and other digital assets. E.g. “My acquisition strategy focuses on targeting people who have recently bought old houses.” More Traffic Means More Opportunities. Get Qualified Traffic & Lead Generation Growth. Having more ways for people to get to your website creates more opportunity. Data driven, performance based digital marketing is essential for achieving your goals. Explore Digital Marketing …
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A community of individuals creating and sharing content. E.g. “Social networks could be a good place for me to showcase my beautiful foyer murals and maybe get new customers.”…
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Content such as text, images, or videos, created by individuals and shared across the Internet. E.g. “Social media changes all the time, so I hired my niece to help me create a social media strategy.”…
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Advertisements that appear on search engines results pages. E.g. “I’m thinking about paying to have my website appear in the paid listings, so that I can bring more customers to my website.” Grow Your Business with Paid Listings…