Digital Marketing Terms

  • Mobile Device

    A portable device, such as a smartphone or tablet, capable of connecting to the Internet and running applications. E.g. “Grandma got a tablet and a smartphone for her birthday, so now she’s using mobile devices just like her grandkids.”…

    View Full Post

  • Link

    A text or image that provides a link from one web page or website to another. E.g. “When a major home decor blog linked to my website, I got a lot more visitors.”…

    View Full Post

  • Index

    A searchable catalog of web pages and digital content used by a search engine to provide relevant results. E.g. “Before my site appeared in the search engine’s index, people couldn’t find my website when they searched for foyer murals.”…

    View Full Post

  • HTML

    Hypertext Markup Language. A language used by web developers to create websites. E.g. “My website was written using HTML.”…

    View Full Post

  • Homepage

    The introductory or “main” page of a website. E.g. “On my homepage, visitors can see examples of my most beautifully painted houses.”…

    View Full Post