Digital Marketing Terms

  • Blog

    A regularly updated website written by an individual, typically in a conversational style, and focused on a specific subject.…

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  • Banner Ad

    A form of advert found on web pages and mobile applications, usually in image format. E.g. “I’m using banner ads to bring new customers to my website.”…

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  • Application (App)

    A program designed to run on smartphones, tablets and other mobile devices. E.g. “My house needs painting, so I used a local app to find a reputable service near me.”…

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