Your Google Analytics Report
At first glance, your Analytics report may seem like a daunting collection of facts and figures but with a brief introduction you can quickly come to terms with the valuable data it provides.
Your Analytics reporting provides a window into the needs, expectations and goals of your audience. Your website can and should be your most valuable tool in gaining feedback about your potential and current customers and clients. The data that is so cleanly visualized in your monthly reports reflects the real actions and goals of the people who keep your business thriving.
What can Analytics data tell me?
Don't allow the technical nature of the report or the jargon it contains to disconnect you from the real and tangible value it provides you. Your analytics not only contains direct statistics about your website itself but also about your visitors. We can learn a lot about your target demographics from their behavior on your site and the measured path they used to find you. This includes the location they visited you from, what they searched for to find you or what referred them to your website.
Important Questions that Analytics answers at a glance:
- Where are they coming from?
- Why are they here?
- What services and products are of the most interest to my Audience?
Where are they coming from?
Visits by City / Region
Your analytics report includes a dedicated area that showcases where your visitors viewed your site from. If you are regionally based Analytics can drill down to individual metro areas and Nielsen DMA's providing you with detailed and visualized data about what target regions and practice areas are drawing the most traffic.
This section of your report uses the appropriate title of: Visit by City
If your service is of a global or national focus, one can utilize map visualization options to quickly identify areas across the entire country or even the world that are sending your interested visitors!
Why are they here?
Visits by Keyword
The importance of the search queries or "keywords" that appear in your Analytics reporting are an astounding opportunity to see right into the thoughts of your visitors.
Consider this:
Your potential clients type in their thoughts and wants into search engines in an unfiltered manner that would never occur in normal conversation. Your report shows the main terms that lead traffic and visitors to your site and is often topped by your brand name and domain names but as you drill down further to more varied and informative "long tail keywords" will appear. The questions your visitors ask the search engines reflect the wants and needs they require from your business. This data can be used to expand your online presence to better support interest and gather more traffic and leads but can also be adopted into your offline marketing and business practices.
What are your most popular pages?
Identifying your most popular content is a great way to judge demand to your products and services and even discover portions of your service options and products that have a level of popularity of interest you may not have been aware of. You might be surprised!
Your report has a clearly titled area named: Pageviews by Page
Do you have a mobile visitor base?
The percentage of users who use Mobile phones and tablets to search and browse the web increases daily. ACS offers responsive web design options that will allow you to maximize the effectiveness of your online presence regardless of how your visitors visit your websites
Would you like to improve your own Search Marketing?
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