81% of people research online before they buy, according to industry studies. Because of this, an online lead generation strategy is essential to staying competitive today.
Lead Generation
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Your One Stop Shop: ACS Launches Integrated Marketing Solution for Health Direct
A core component of branding is cohesion. Clear, consistent visual and written messaging are essential to making a memorable impression on potential clients or customers. Cohesive branding requires unified marketing efforts…
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Trimmed Up: Clarke’s Landscape Solution Gets New Website
An effective online presence is essential for successful marketing today. A business’s website is often a potential customer or client’s first impression of a business, and a business’s website can provide more information than…
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ACS Participates in Google Partners Webinar On YouTube Advertising
On March 25, ACS Web Design & SEO participated in a Google Partners-sponsored webinar about the effectiveness of YouTube advertising. The webinar included insights from industry experts Suzie Reider (Managing Director for Brand Solutions) and Mark McMaster (Global Product Lead for YouTube Advertising).…
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6 in 10 Seniors Go Online. Here's How to Reach the Rest
The internet has changed the world many of us once knew. It is rare to have a phonebook at your house, it is rare to go to a movie rental store, and it’s rare to mail your bills in. The internet has changed our human patterns to make things more convenient in our hectic lives. But, it has not changed everyone; today, 41% of seniors still do not use the internet. 41% of these seniors say they are not using the internet because of three main issues. The first being that they have physical cha…
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How to Create a Remarketing Campaign in Google AdWords
There’s a new way to set up remarketing campaigns in Google AdWords. Any new remarketing or display advertising campaigns will follow this process. Remarketing (also known as “retargeting”) is one of the most effective forms of online advertising. However, before your business can benefit from remarketing, you’ll need to start your remarketing campaign. Below is a step-by-step guide on how to set up a remarketing campaign in Google AdWords. Step 1) If you already have an account for your cam…