ACS was part of a Google Partners webinar on YouTube advertising
On March 25, ACS Web Design & SEO participated in a Google Partners-sponsored webinar about the effectiveness of YouTube advertising. The webinar included insights from industry experts Suzie Reider (Managing Director for Brand Solutions) and Mark McMaster (Global Product Lead for YouTube Advertising).
The Changing Landscape of Video Advertising
YouTube advertisers only pay when someone doesn’t skip their ad.
YouTube advertisers only pay when someone doesn’t skip their ad. In the YouTube seminar, Reider explained how YouTube ads provide greater bang for buck than TV ads. Reider showed how the #1 show on television in the 1980s and 1990s had tens of millions of viewers while the #1 show on television today attracts approximately 1/10th of that.
While a 30 or 60 second primetime TV spot is costly, YouTube ads offer higher viewership than TV at lower costs. TrueView YouTube ads, the ads that play before a video starts, cost nothing to the advertiser if the ad is skipped. This means that you’re only paying to show your ad to people who are interested in your offer.
Additionally, while it can be difficult to target niche markets on TV, YouTube allows you to put your ad in front of people who have an interest in your products or services.”
YouTube: More Than Cats
Many assume that YouTube is mostly for funny, short clips. As McMaster explained, the YouTube audience has a lot more diverse interests than looking for laughs.
YouTubers Are Looking For What You’re Selling
64% of YouTubers use the video search engine to find products and another 42% use video for pre-purchase research. This means that people’s purchases are influenced by what they see on YouTube. This is further supported by the fact that video is the most popular form of content and YouTube is the second largest search engine in the world.
How To Effectively Advertise on YouTube
With the right strategy and skills, you can get the most out of YouTube ads with YouTube Analytics.
With the right strategy and skills, you can get the most out of YouTube ads with YouTube Analytics.
The webinar also highlighted analytics data that YouTube provides to its advertisers. These analytic reports give you insights that help to evaluate your advertising efforts effectiveness, allowing you to adapt to optimize what’s working and fix what’s not.
But knowing something needs to be done is only the first step. Knowing how to create and implement a successful YouTube advertising strategy is essential to having a good return on investment (ROI). For over 15 years, we’ve helped businesses use the web to its full potential. Our internet marketing experts’ have helped small and large businesses launch successful internet marketing strategies for the short and long term.
Let’s talk about how our competitive advantage can be your advantage.