SEO stands for search engine optimization. This is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. This can be done by effectively using keywords in different areas of a webpage: the title tag, headers, URL, page content, image names and alt text. Utilizing social sharing links and garnering external inbound links is extremely important as well. There are a number of other factors that help optimize a webpage, but these are some of the major ones.
Search Engine Optimization (SEO)
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Invisibility Is Not A Super Power
Is your website nowhere to be found when people are looking for what you offer? If you're not toward the top of Google for what people search for when looking for what you provide, your competitor is.…
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Election 2016: How Digital Marketing Strategies come into Play during the 2016 Presidential Election
A simple Google search for each of the 2016 Presidential Candidates’ names reveals a lot about the digital strategies utilized by each campaign’s web strategists, as well as how Google organizes and displays information they find relevant…
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SEO from ACS: How Our Client Achieved 13 #1 Google Rankings
Our SEO efforts resulted in our client achieving 20 #1 positions on Google for relevant keywords. In April 2015, a truck driving school with two New York State campuses began an Internet Marketing partnership…
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The Value of SEO in the Medical Field
How SEO can help with Medical Marketing? The Lasting Value of Search Engine Optimization in the Medical Field: SEO from ACS As an ongoing part of our Internet Marketing services…
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How Online Marketing Can Spark Offline Business Success
Android or Apple? Verizon or Sprint? There are many different phone options that it is sometimes hard to keep up! How did you end up with your phone that is sitting next to you? Perhaps you searched for it on Google, but what happens after that is something most people don’t give a second thought about. Today, there is a constant online competition going on to see what company can be at the top of Google when someone types in non-brand words like “smart phone”, “new phone”, or “mobile phone.…