SEO stands for search engine optimization. This is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. This can be done by effectively using keywords in different areas of a webpage: the title tag, headers, URL, page content, image names and alt text. Utilizing social sharing links and garnering external inbound links is extremely important as well. There are a number of other factors that help optimize a webpage, but these are some of the major ones.
Search Engine Optimization (SEO)
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How Online Marketing Can Spark Offline Business Success
Android or Apple? Verizon or Sprint? There are many different phone options that it is sometimes hard to keep up! How did you end up with your phone that is sitting next to you? Perhaps you searched for it on Google, but what happens after that is something most people don’t give a second thought about. Today, there is a constant online competition going on to see what company can be at the top of Google when someone types in non-brand words like “smart phone”, “new phone”, or “mobile phone.…
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Website Design: The Selfie of Your Business
Your website design does the same thing for your business as what a selfie does for a social media profile. But how is a teenager taking a picture in a mirror at all similar to your business?…
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Bing Search Update Affects 5 Million Sites
Tech giant Microsoft’s search engine, Bing, has improved their spam filter, and your business may be affected. What’s New Bing’s spam filter change has targeted sites that keyword stuff their URL. Keyword stuffing URLs refers to when a site excessively repeats commonly searched words or phrases in the site link. URL, or uniform resource locator, refers to a website address, such as http://acs-web.com. One Bing-provided example of URL keyword stuffing is: http://loan.payday.paydayloanspaydayl…
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How the New Apple Watch Could Help Your Business
Sci-fi spy technology is here. On Sept. 9, Apple announced the release of the Apple Watch, functioning like a smartphone while providing the style and prestige of wearing cutting edge technology. The Apple Watch is expected to be available early 2015.…
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Sept. 10 Protests and How Net Neutrality Threatens Businesses
"Loading" Circles On Sept. 10, Internet giants Netflix, WordPress and Reddit, among others, prominently displayed dreaded “loading” circles, like the one pictured. The circles were a daunting reminder of what the Internet could be like without net neutrality. What is Net Neutrality? Net neutrality is the idea that Internet service providers (ISPs) shouldn’t play favorites, allowing access and unaltered speeds to all sites. For example, the internet without net neutrality would allow ISPs, lik…