SEO stands for search engine optimization. This is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. This can be done by effectively using keywords in different areas of a webpage: the title tag, headers, URL, page content, image names and alt text. Utilizing social sharing links and garnering external inbound links is extremely important as well. There are a number of other factors that help optimize a webpage, but these are some of the major ones.
Search Engine Optimization (SEO)
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Google Search Page for the Lunar Eclipse
Click to EnlargeToday, June 15th, is a total Lunar Eclipse. I didn’t know much about the Lunar Eclipse, so I scanned through Google results, and found the best example of a “meta tag“ I’ve seen in a long time. The Wikipedia page, which has correct scientific information, shows an example of “meta tag.” I have told many clients the description is your first impression on search pages. It needs to contain relevant, informative content. Think of it as a couple of lines of free advertising and thin…
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Microsoft to issue 89,000 Windows Phone 7 to employees
In a huge marketing campaign for Windows Phone 7, the biggest expense could be the Microsoft plan to issue its 89,000 employees Windows Phone 7 when it launches in a couple of weeks. Jon Brodkin reported early this morning, quoting Guy Gilber and referencing a leaked email that hinted that Microsoft may pick up the tab for the data plan as well. "Every Microsoft employee will be getting a Windows Phone 7 phone," says Guy Gilbert, one of two Windows Phone executives Brodkin interviewed at PDC ea…
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Ranking Flash is something I've banged my head against since I started. Flash is great for design! It's pretty and can do almost anything. But, a website designed all in flash doesn't exist. Flash Web Design When a website is built completely in Flash—pages, links and navigation—most 'crawlers' can't see it. You have a beautiful design, but your content is invisible. And in the world of search, content is paramount. If you build Flash into a website, you get the bells and whistles as well as …
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Is Your Landing Page Overweight?
Is Your Landing Page Overweight? This is a great blog entry that I really wanted to share with everyone! The advice is perfect for optimizing pages, and it gives you a point of reference when thinking about content for your website. To see examples of landing pages we've created please visit our Portfolio.…
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Duplicate Content and Search Engines
Duplicate content has been a concern for a while now. Google has gone on the record reassuring everyone that there is not a duplicate content penalty*. That being said, there is a filtering process that happens. The search engines are trying to provide the best user experience so duplicate content is omitted from the results. The key here is what do you want returned in search? What Do You Want Users To See? Google has implemented some new features in the past year to help website owners de…