Are you utilizing domain names to their full potential?

domain name potential

What is a domain name?

A domain name is like your telephone number with the exception of typing in your web browser to get to your website as opposed to typing information on your phone.  A domain can be alphanumeric while also including special characters such as dashes "-" and periods ".". There can be only 1 domain name which allows reward to those who discover the most effective.

Below are some key points to keep in mind when looking for domains:

You can have more than 1 domain point to your website

Most domains are still very reasonable in cost, pending any limitations your hosting provider may have, you can have as many domain names pointing to your website.  This allows you to not be limited on how your target audience can discover your website or search engines or forget about your website address after you tell them.

Find easy to remember domains for your website and email

You need to have a domain name to represent your corporate branding, such as your company name. However, if that domain is not memorable or is too complicated to spell, you may be losing a lot of potential visitors to your website.  To prevent this, try and discover a domain that is easy to remember or spell by finding domains with words that are not complicated an example could be:

www.bestwebsiteintown.com

Find domains that have primary keywords for your target audience for the search engines

By finding domains that have your primary keywords or phrases, your domain will be helping your search engine ranking.  Remember this does not have to be the domain you are telling people to go to view your website, this domain is chosen to accommodate the search engines.

Do not fall victim to not taking full advantage of domain names for your company.  Most are still very affordable and to have a domain easy for people to remember and a domain helping optimize your ranking for search engines will add a lot of value to your business.

Not sure what domains may be best for you or want to learn more?

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