Current News
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Sept. 10 Protests and How Net Neutrality Threatens Businesses
"Loading" Circles On Sept. 10, Internet giants Netflix, WordPress and Reddit, among others, prominently displayed dreaded “loading” circles, like the one pictured. The circles were a daunting reminder of what the Internet could be like without net neutrality. What is Net Neutrality? Net neutrality is the idea that Internet service providers (ISPs) shouldn’t play favorites, allowing access and unaltered speeds to all sites. For example, the internet without net neutrality would allow ISPs, lik…
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Pay-Per-Click Ad Management Tips
A well-managed pay-per-click (PPC) campaign will help your ad attract clicks, and potential clients. Some things are really great if done right, or really awful if done wrong—breakfast sandwiches, Tim Burton movies, or —most importantly— your pay-per-click (PPC) campaign. Here are five tips to improving your PPC. 1. Use negative keywords Negative keywords refers to when you want to omit a keyword from triggering your PPC ad to display. For example, if you sell men’s dress shoes but not men’…
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Google's Search Engine Update Affects Small Businesses
On July 24, Google released Pigeon, which affects local search engine results. With 4 out of 5 consumers using local search, it’s near impossible to have success and ignore local search engine optimization (SEO). What is Google Pigeon? Pigeon is an update to the way Google determines what local businesses show up on the first page in search. Pigeon’s greatest impact has been on local packs and Google Carousel. What is a Google local pack? The local packs are a small list that’s produced …
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32 Must-See Celebrity Ice Bucket Challenge Videos
ALS ICE BUCKET CHALLENGE BY CELEBRITY The ALS Ice Bucket challenge, which raises awareness and funds for ALS research, has gone viral. Coinciding with its popularity are celebrity attempts at the ice bucket challenge. Considering ACS's recent post about the Ice Bucket Challenge's effectiveness as an internet marketing campaign, it's only right to show the best celebrity ice bucket challenge videos. 32. Kristen Stewart and Some Celebrities I Don't Know Do Ice Bucket Challenge This kinda looks …
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How Internet Marketing Can Make Millions: The Ice Bucket Challenge
There are two kinds of people on social media: one kind is skeptical, acting as slacktivism whistleblowers, and the other dumps buckets full of ice water on themselves. No matter which side you agree with, the ice bucket challenge is an undeniable testament to how effective internet marketing can be.…