Current News
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How Facebook's New Audience Network Can Help You
New Facebook Audience Network is great for showing your ads to people who want what you offer. What if you could advertise only to people who’ve shown interest in what you’re offering? You’d have a greater return on investment (ROI) because your money is only being spent to tell people about your business who’ve already expressed interest in what you provide. This economically efficient, smart ad strategy is possible with the new, major changes to Facebook’s advertising capabilities. What’s …
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Bing Search Update Affects 5 Million Sites
Tech giant Microsoft’s search engine, Bing, has improved their spam filter, and your business may be affected. What’s New Bing’s spam filter change has targeted sites that keyword stuff their URL. Keyword stuffing URLs refers to when a site excessively repeats commonly searched words or phrases in the site link. URL, or uniform resource locator, refers to a website address, such as http://acs-web.com. One Bing-provided example of URL keyword stuffing is: http://loan.payday.paydayloanspaydayl…
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How the New Apple Watch Could Help Your Business
Sci-fi spy technology is here. On Sept. 9, Apple announced the release of the Apple Watch, functioning like a smartphone while providing the style and prestige of wearing cutting edge technology. The Apple Watch is expected to be available early 2015.…
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Sept. 10 Protests and How Net Neutrality Threatens Businesses
"Loading" Circles On Sept. 10, Internet giants Netflix, WordPress and Reddit, among others, prominently displayed dreaded “loading” circles, like the one pictured. The circles were a daunting reminder of what the Internet could be like without net neutrality. What is Net Neutrality? Net neutrality is the idea that Internet service providers (ISPs) shouldn’t play favorites, allowing access and unaltered speeds to all sites. For example, the internet without net neutrality would allow ISPs, lik…
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Pay-Per-Click Ad Management Tips
A well-managed pay-per-click (PPC) campaign will help your ad attract clicks, and potential clients. Some things are really great if done right, or really awful if done wrong—breakfast sandwiches, Tim Burton movies, or —most importantly— your pay-per-click (PPC) campaign. Here are five tips to improving your PPC. 1. Use negative keywords Negative keywords refers to when you want to omit a keyword from triggering your PPC ad to display. For example, if you sell men’s dress shoes but not men’…