Fat Nancy's had an existing website with a popular river report feature but lacked a functioning eCommerce option. They have a very loyal and active customer base that reads their blog and checks in on the river report, opening up their website to online sales was identified as a priority for their development.
We created a custom theme for the Shopify eCommerce system and created a fully responsive experience that made their information and products available to their customers no matter where they might be. We created a beautiful experience that really captures the charm of their region and showcased their great selection of products. The improved River report is still accessible just as it always was to returning visitors who get pleasantly surprised by all the upgrades to the site.