Commercial Manufacturing Website Design

Babbitt Bearings Inc.

The Project:

Babbitt Bearings, Inc. is a premier bearing manufacturer. The existing Babbitt Bearings, Inc. website had over 15 years of authority and backlinks built up and a redesign had to be considerate of these factors to ensure the best possible migration outcome. The website required a modern website redesign, professionally crafted website content development and a structured recreation of their site architecture that kept in mind the age and authority of their existing aged site. An increase in web leads and communication options was also identified as crucial to the success of the project.

The Solution:

An integral part of Babbitt Bearings’ site design included photos that showcased their craftsmanship, equipment and facilities. Babbitt Bearings’ site was designed with professionally contracted photographs, providing the site with a stylish aesthetic and an intuitive interface. Babbitt Bearings also received a responsive framework that made the site look and function equally well across all devices. In addition to a beautiful and responsive design, Babbitt Bearings’ site included greater lead generation capabilities, such as clearly visible contact forms on every page. ACS also provided content writing services that both competently covered industry-specific products and services, and utilized SEO best practices. Babbitt Bearings also received a custom content management system (CMS) to edit and update their web pages.

Responsive Website Design

Eye rolls. Frustrating scrolling and zooming. A quick exit. These are three common user reactions when browsing a site that lacks responsive design. If your site isn’t responsive, then you’re immediately and inadvertently turning away potential leads. To be able to stay competitive today, a responsive website design is a must.

Content Management System (CMS)

Babbitt Bearings’ website re-design came with a custom content management system (CMS) to manage the site’s images and text. The CMS is intuitively designed, allowing for easy content management with no prior programming knowledge required. In addition to editing existing content, the CMS makes uploading new content worry-free and easy; a great feature for businesses looking to post blogs, events and/or promotions. ACS' custom CMS makes website updates quick and easy.