The Project:
Babbitt Bearings, Inc. is a premier bearing manufacturer. The existing Babbitt Bearings, Inc. website had over 15 years of authority and backlinks built up and a redesign had to be considerate of these factors to ensure the best possible migration outcome. The Babbitt-inc.com website required a modern website redesign, professionally crafted website content development and a structured recreation of their site architecture that kept in mind the age and authority of their existing aged site. An increase in web leads and communication options was also identified as crucial to the success of the project.
The Solution:
An integral part of Babbitt Bearings’ site design included photos that showcased their craftsmanship, equipment and facilities. Babbitt Bearings’ site was designed with professionally contracted photographs, providing the site with a stylish aesthetic and an intuitive interface. Babbitt Bearings also received a responsive framework that made the site look and function equally well across all devices. In addition to a beautiful and responsive design, Babbitt Bearings’ site included greater lead generation capabilities, such as clearly visible contact forms on every page. ACS also provided content writing services that both competently covered industry-specific products and services, and utilized SEO best practices. Babbitt Bearings also received a custom content management system (CMS) to edit and update their web pages.
