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PAV refers to Potential Additional Visitors. This measurement is similar to PTI (Potential Traffic Increase), but instead of predicting a percent increase for how many more visits could go to your site, PAV predicts how many more visitors will go to your site. For example, if you were to gain the number 1 position for “syracuse personal injury lawyer”, and your PAV is reported as 200, then you could get an additional 200 visitors if you gain the number 1 position for that keyword. PAV isn't used…
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Pages P.V. refers to Pages Per View, and is a measurement of, on average, how many pages users went to on your site that came from a listed source. For example, if a Linking Web Page is listed as facebook.com and the Pages P.V. is 2.0, this means that people who came from facebook.com to your site saw an average of 2 pages before leaving.…
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Acquisition refers to the channels that site visits come through to get to your site, or how your visits are acquired. An example of acquisition channels include: Organic which refers to visits that came from someone going to your site from organic search results. Direct which is when someone gets to your site by typing in your site address (ex: acs-web.com) or if they’ve bookmarked your site and used the bookmark to get to your site. Referral which is when another site has a link on their site…
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A campaign refers to AdWords advertising efforts that are focused on a single set of keywords or products/services. For example, if you have an online tackle shop, there may be a campaign for “Fishing Rods” and another campaign for “Waders.” A campaign can also refer to advertising efforts that will only be ongoing for a limited time, such as a Facebook contest.…
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Conversion rate reports the percentage of users who complete a conversion goal. For example, if your site had 100 visits in January and you had 3 people fill out your contact then you’d have a 3% conversion rate. A conversion must be clearly defined because they differ depending on the type of site being visited. A conversion for a retail site is the purchase of a product, whereas a conversion for an attorney's website might be visiting the "Contact" page.…