Digital Marketing Lexicon
-
SEO stands for search engine optimization. This is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. This can be done by effectively using keywords in different areas of a webpage: the title tag, headers, URL, page content, image names and alt text. Utilizing social sharing links and garnering external inbound links is extremely important as well. There are a number of other factors …
-
PPC stands for Pay Per Click. PPC refers to digital advertisements that an advertiser only has to pay for if someone clicks on them. A PPC advertisement that appears on a search engine results page, or at the top of a webpage in the form of a banner ad are free to advertisers if no one clicks on them. Explore Our PPC Services…
-
PTI stands for potential traffic increase. This estimates how much visits to your site will increase if you achieve a certain ranking on the search engine results page for a particular keyword search.…
-
ROI stands for return on investment. This describes the amount of revenue generated from an initial investment of resources by a company. To calculate ROI, the revenue generated (the return) is divided by the cost of the investment and expressed as a percentage.…