Digital Marketing Lexicon
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Manipulative or deceptive SEO tactics that optimize websites for search engines, not for people. A Black Hat SEO will rank his/her website by any means necessary. These disapproved SEO practices, in fact, increase ranking in a search engine result page (SERP). Ex. “I was especially careful to avoid any black hat SEO techniques; I didn’t want to hurt the ranking of my website in search engines.”…
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Anchor Text is the visible, different colored, and sometimes underlined, text, in a hyperlink. This specific text is relevant to the page you are currently on. Clicking on the Anchor Text, leads you to another relatable page. Example line of code: <a href="http://www.acs-web.com">Example of Anchor Text Here</a>…
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A word or phrase that describes the content of an image. This is displayed if an image is not loaded, and it also helps search engines to index a page. E.g. “The homepage of my website features an image of a fruit and vegetable garden. I included ALT text ‘fruit and vegetables’ to describe it.”…
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What exactly is Google's secret algorithm? How do you solve this algorithm, and rank number one for your site!? Unfortunately, since the beginning of search, this algorithm has been the million dollar question for SEO Pros around the world. On the contrary, this algorithm is the reason SEO's have jobs today. It is our job to solve this vigorous problem. In result, ranking our client's sites ideally high up on the first page of the SERP. …
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PAV refers to Potential Additional Visitors. This measurement is similar to PTI (Potential Traffic Increase), but instead of predicting a percent increase for how many more visits could go to your site, PAV predicts how many more visitors will go to your site. For example, if you were to gain the number 1 position for “syracuse personal injury lawyer”, and your PAV is reported as 200, then you could get an additional 200 visitors if you gain the number 1 position for that keyword. PAV isn't used…