UPDATE: This blog post has been updated from its original content for timeliness and relevance.
Microsoft launched its search engine on June 3, 2009. Bing is touted as a decision engine rather than a search engine. Microsoft developers claim that Bing is a whole new experience, with more organization and better features than the competition. Will this consolidation have an affect on Google and Yahoo?
How Many People Use Bing.com Compared to Other Search Engines?
Search engine market share measures the percentage of search queries around the world that are performed on a particular search engine.
While the numbers may make it appear as if Google is the clear winner in terms of preferred search engine, there's more to the story that reveals how Bing is an essential element of a successful SEO (search engine optimization) or SEM (search engine marketing) strategy.
6.5% may not seem like much. However, there are an estimated 6.58 billion plus online searches that are performed every day across the world. With this high volume of searches every day, it's clear that Bing.com is still a very popular search engine that is used by potential customers or clients. To put this in perspective, Bing.com averages 873,964,000 searches per day -- that's an audience of potential customers or clients that's too large to ignore.
With the launch of the Windows 10 operating system, the number of potential customers or clients using Bing.com may increase even more. This is due to all devices that use Windows 10 having Bing.com set as their default search engine.
Bing.com, SEO & PPC
As part of everyday tasks, ACS's experienced SEO professionals perform keyword focused optimizations that aim to improve our SEO and Internet Marketing clients' positioning on search engines for relevant search terms.
Similar to these earned, "organic" search results, Bing.com's search engine also includes local map results. These local map results are both location and keyword based. These local map placements are ideal for clients with a defined service region.
Read Our SEO Case Study: How Our Client Achieved 13 #1 Search Engine Positions
In addition to achieving valuable positions for our clients on Bing.com, our team is also able to reach the millions of people who use Bing.com every day by displaying paid search ads. These paid search ads, sometimes referred to as Pay-Per-Click(PPC) ads, are sponsored search engine results that receive higher, more visible positions on search engines than search results that are achieved through SEO.
How Businesses Can Use Bing.com To Its Full Potential
Like Google, Bing.com creates new opportunities for businesses to be discovered online by potential customers or clients. Whenever a problem pops up in someone's mind, they're likely to look online for a solution. These problems can more often than not be solved by a service provider or a product. Without an effective SEO and PPC strategy, your competitors will be there to solve customers' or clients' problems, taking their business in the process.
89% of consumers use search engines for purchase decisions.
How to Show Up First When People Search For What You Provide
Our SEO and PPC marketing professionals have helped businesses become people's first choice when searching for products or services that our clients offer.
Search engine rankings are determined by hundreds of factors. Our experts have a thorough understanding of these factors, and use this knowledge to implement both on page and off page SEO edits. The result is often 1st page and 1st place positions for keywords that people are most likely to use when looking for companies like our clients.
ACS is also a Bing Local Agency. Our status as a Bing Local Agency is a testament to our use of best practices for local SEO on the Bing search engine. Our capabilities in regards to local SEO have proven to be effective in generating more leads for our clients who have a defined service region.
Learn More About SEO Services
In addition to SEO, our Internet Marketing professionals are also experienced in creating and maintaining paid search campaigns that are regularly optimized for continued lead generation growth. These paid search campaigns can be great for clients who are looking for immediate lead generation growth.
Learn More About PPC Marketing
If You're Not First, You're Last. Let's Talk.
With hundreds of millions of searches every day, Bing.com has a large user base that, if ignored, can result in lost opportunities and more leads going to your competitors.
To start using Bing.com to its full potential and to lose fewer leads to your competition...
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