When you need SEO services, who can you trust?
Choosing a provider for SEO services is particularly difficult for many businesses because SEO can be difficult to understand. We get it. When you're looking for SEO services, you're not looking to become an expert -- you're looking to partner with an expert that you can be confident in.
Let's make your search for SEO services a little easier. Below are 4 things you should look for in an SEO services provider.
1) Do They Get Results from Their SEO Services?
In any form of marketing, campaign performance and results matter. The prettiest ad or landing page does no good if it doesn't bring in any new customers or leads. The same holds true for SEO services. When you're looking for a provider of SEO services, you should look in to whether they have a record of getting results for their clients.
Does the provider's SEO clients hold 1st page or 1st place positions on search engines for relevant keywords? Do these 1st page or 1st place positions translate to growth for potential, new clients or customers? Do their clients' positions on search engines translate to growth for leads?
One way to know if a provider of SEO services produces results for their clients is to read case studies or other content that speaks to this success.
Here are some examples where an SEO service provider has proven results for their clients:
How Our Client Achieved 13 #1 Google Rankings
SEO Case Study: How Our Client Dominated for Industry Keywords
"Our SEO efforts have resulted in our client achieving 38 #1 positions on Google for taxi-related keywords."
- ACS Web Design and SEO, "SEO Case Study: How Our Client Dominated Industry Keywords"
Healthcare Digital Marketing Case Study: Lead Generation Growth and SEO
"At the beginning of our digital marketing partnership...our client held just 4 Page 1 rankings on Google...Today, our most recent reporting shows that our client now holds 18 Page 1 rankings on Google."
- ACS Web Design and SEO, "Healthcare Digital Marketing Case Study: Lead Generation Growth and SEO"
2) How Do They Get Results from Their SEO Services?
Getting results from SEO services isn't the only thing that should be considered when choosing an SEO company. How a company's SEO services get results matters, too. 
Legitimate SEO services utilize white hat SEO techniques. These white hat SEO techniques include best practices for optimizing around known search engine ranking factors.
Some white hat SEO techniques include, but are not necessarily limited to:
- On Page SEO Copywriting,
- Image SEO,
- Meta Data Optimizations,
- and much more
In comparison, many companies that advertise their SEO services use black hat SEO techniques. Black hat SEO techniques are SEO strategies that may work in the short term, but risk a site being penalized in the long term.
This is because black hat SEO techniques are often penalized by Google once discovered. Black hat SEO techniques can also be deceptive and may create more hostile competitors.
Black hat SEO techniques should be avoided, due to their long term negative effects. Some black hat SEO techniques include, but are not necessarily limited to:
- Hiding keywords or link text in code where search engine crawlers can access this content, but regular users would not see this content,
- Including spammy keywords in content, such as keywords for adult content, money making schemes and fake luxury items
- Duplicate content, which includes taking content from a high ranking website, publishing on another website and passing it off as original content,
- Creating links to a website to influence search engine listings on poor quality or irrelevant websites
When looking for SEO services, it is important to choose a partner who utilizes white hat SEO techniques.
3) Do Their SEO Services Include Technical SEO Capabilities?
On page optimizations and content are a major factor for achieving high, valuable positions on search engines for relevant keywords. However, if technical SEO concerns go unaddressed, this can negatively impact a website. Failing to address technical SEO concerns can make it difficult or sometimes impossible for a website to achieve high, valuable positions on search engines for relevant keywords.
Technical SEO refers to the structure of a web page or website. Technical SEO relates to the behind-the-scenes SEO factors that the person searching may not see or recognize.
Technical SEO tactics include, but are not limited to:
- Building a web page in a way that doesn't cause abnormally slow load times,
- Keyword focused URL structure,
- Creating links from relevant websites that link to your website,
- Resolving technical errors, such as broken links or 404 errors,
- Reducing or eliminating redirect loops,
- Verifying that a page is eligible for indexing,
Even with the best on page content for SEO purposes, technical SEO concerns can prevent a site from achieving valuable, relevant positions on search engines. Because of this, it's important to choose an SEO company that has technical SEO capabilities as part of their SEO services.
4) Are Their SEO Services Transparent?
With SEO services, transparency matters. It's one thing for an SEO firm to tell you that your search engine rankings are improving, but what does that really mean?
An SEO company that provides valuable SEO services shares the results that they've achieved with their client. For example, SEO services should include some degree of SEO reporting that details what keywords your site holds positioning for on search engines, and what that average positioning is for that keyword on a specific search engine.
Without specific results from SEO reporting, it's impossible to measure if SEO services are effective. SEO services should detail what a client's average positioning for relevant keywords are on search engines.
Who Should You Choose for SEO Services?
The above list includes 4 important things to consider when considering options for SEO services.
Now that you know what you should look for, who should you choose for SEO services? The answer is obvious.
For years, ACS Web Design and SEO has helped our clients achieve 1st place and 1st page positions on search engines for relevant keywords. We do this by fulfilling all of the above 4 important consideration factors.
Our SEO Services Get Results
Our results from our SEO services are evidenced by our aforementioned SEO case studies. These SEO case studies are examples of the results we get for our SEO clients, including #1 and 1st page positions on Google for relevant keywords.
Our SEO Services Use Best Practices
ACS Web Design and SEO are white hat SEO experts. Our SEO professionals are experienced in leveraging their extensive knowledge of Google's over 200 ranking factors, implementing proven SEO services.
Our SEO Services Include Technical SEO Capabilities
The ACS Web Design and SEO team includes experienced SEO copywriters, analysts and web developers. Through collaboration and specialized knowledge, we build websites that resolve any potential technical SEO concerns. Additionally, our team's advanced coding skills and ability to implement technical SEO strategies makes our SEO services the perfect match for organizations who are looking for SEO firms.
Our SEO Services Include Transparent Reporting
Core to our SEO services is monthly SEO reporting. Every month, we provide our SEO clients with detailed reporting on their positioning on search engines for relevant keywords.
We also include strategies for continued growth from our SEO services. Our analysts are also available to meet with clients to discuss and explain SEO reporting. With SEO services from ACS Web Design and SEO, you get reporting you can understand, so you know what you're getting from our SEO efforts.
Get a Quote on SEO Services
Our team of experienced professionals can develop and implement custom SEO services to achieve your unique goals.
For SEO services that get results, use the right methods for long term success and includes transparent SEO reporting...