Legalese & Legal Leads: Alexander & Catalano Website Redesign Prioritizes Lead Generation

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Alexander & Catalano, a Syracuse, NY personal injury law firm, have been the vanguard of legal marketing for over 20 years. This being the case, Alexander & Catalano partnered with ACS, Inc. Web Design & SEO for a cutting edge website redesign. The new is optimized to generate leads, and includes a live lead chat system, advanced phone call tracking and more.

The Project

Alexander & Catalano’s new website needed to make it easier for site administrators to edit site content while also providing a secure and confidential location for potential clients’ contact form submissions to be reviewed by authorized individuals. In addition to an intuitive, secure content management system (CMS), the new needed to maintain and build upon its existing lead generation infrastructure, including the integration of a live lead chat system and an SEO migration to ensure the site continued to hold the high positioning on search engines that has achieved for relevant keywords.

ACS, Inc. Web Design & SEO delivered a mobile-friendly, responsive website design for the new Alexander & Catalano site. The new Alexander & Catalano site features the ACS Edge Content Management System (CMS), allowing site administrators to conveniently edit site content while protecting the privileged and personal information of current and potential clients. Alexander & Catalano’s new attorney website design also includes an integrated live lead chat system and advanced phone call tracking. Our team of SEO professionals also performed a complete SEO migration, ensuring Alexander & Catalano held its high positioning on search engines for relevant keywords.

Learn more about the new legal website design for Alexander & Catalano by viewing our portfolio entry.

A Results Driven Solution

Alexander & Catalano’s new website is made to effectively capture leads. However, adequate lead generation isn’t implemented from gut feelings or arbitrary decisions. The new Alexander & Catalano website has been optimized for leads as a result of extensive research and analysis of insights.

ACS, Inc. Web Design & SEO performed a comprehensive legal marketing audit of all existing Alexander & Catalano online marketing. This audit empowered ACS, Inc. Web Design & SEO to sort and prioritize these marketing efforts, combining resources in to one central website.

As well as an online marketing audit, ACS, Inc.’s experienced copywriters developed site content that is both optimized to acquire top positioning on search engines as well as comply with attorney advertising regulations. Our staff, which includes individuals with educational and professional backgrounds in the legal industry, provided on-brand messaging with regulation compliant copy.

Utilizing insights from a thorough market analysis, ACS, Inc. Web Design & SEO also succeeded in developing a site structure that effectively highlights Alexander & Catalano’s legal services and practice areas.

For a qualified legal website design, contact us.

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