Search Engine Case Studies
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Google's Search Engine Update Affects Small Businesses
On July 24, Google released Pigeon, which affects local search engine results. With 4 out of 5 consumers using local search, it’s near impossible to have success and ignore local search engine optimization (SEO). What is Google Pigeon? Pigeon is an update to the way Google determines what local businesses show up on the first page in search. Pigeon’s greatest impact has been on local packs and Google Carousel. What is a Google local pack? The local packs are a small list that’s produced …
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New Google Panda 4.0 Can Kill A Business. Here's How to Protect Yours.
Google Panda is like a psychotic cicada, rarely making news cycles, but serial killing when it reemerges…and your business could be next. On May 20, Google released Panda 4.0, which filters websites based on content quality. Or, Google Panda could bring your business great success. What is Google Panda, and how can it decide your business’s fate? Google Panda was released on February 23, 2011, and has had several updates since. Google Panda is part of Google’s indexing technology that resul…
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Why Landing Pages are the right solution for every New York Business, even yours ...
What Is a Landing Page? At its most basic, a landing page is a website page that is designed specifically for conversion. The two primary conversion events that business owners and marketers strive for are lead generation and sales. Traditional Web Pages are created to fulfill many purposes – information, brand exposure, service explanations, internal administration etc. These elements of a web site are necessary for many reasons both overt and covert. But, such a format and experience is not…
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What Do You Want From Your Search Engine Marketing?
Image: Pixabay There are many things you should consider before starting search engine marketing: How old is your website? Does your website have compelling content that is structured effectively for search engines? Are you using offline advertising, and if so, is that advertising tied in to your online efforts? Perhaps the most important thing to consider is what you are looking for from your advertising campaign. What are your goals for the campaign? There are two different core ways to…
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Google Analytics New Interface
Google Analytics has been rolling out a new interface for months. Google has introduced many new features with this update. A couple of the most interesting are real-time results and reports on mobile. The real-time results (found under the ‘home’ tab in the new interface) shows visitor data as it’s happening, giving you instant insight into your website. The mobile reports (located in the ‘standard’ reports) show the visits not only coming from mobile but the devices being used. From the …