Search Engine Case Studies
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Google Search Page for the Lunar Eclipse
Click to EnlargeToday, June 15th, is a total Lunar Eclipse. I didn’t know much about the Lunar Eclipse, so I scanned through Google results, and found the best example of a “meta tag“ I’ve seen in a long time. The Wikipedia page, which has correct scientific information, shows an example of “meta tag.” I have told many clients the description is your first impression on search pages. It needs to contain relevant, informative content. Think of it as a couple of lines of free advertising and thin…
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Microsoft to issue 89,000 Windows Phone 7 to employees
In a huge marketing campaign for Windows Phone 7, the biggest expense could be the Microsoft plan to issue its 89,000 employees Windows Phone 7 when it launches in a couple of weeks. Jon Brodkin reported early this morning, quoting Guy Gilber and referencing a leaked email that hinted that Microsoft may pick up the tab for the data plan as well. "Every Microsoft employee will be getting a Windows Phone 7 phone," says Guy Gilbert, one of two Windows Phone executives Brodkin interviewed at PDC ea…