2015
-
6 in 10 Seniors Go Online. Here's How to Reach the Rest
The internet has changed the world many of us once knew. It is rare to have a phonebook at your house, it is rare to go to a movie rental store, and it’s rare to mail your bills in. The internet has changed our human patterns to make things more convenient in our hectic lives. But, it has not changed everyone; today, 41% of seniors still do not use the internet. 41% of these seniors say they are not using the internet because of three main issues. The first being that they have physical cha…
-
How Online Marketing Can Spark Offline Business Success
Android or Apple? Verizon or Sprint? There are many different phone options that it is sometimes hard to keep up! How did you end up with your phone that is sitting next to you? Perhaps you searched for it on Google, but what happens after that is something most people don’t give a second thought about. Today, there is a constant online competition going on to see what company can be at the top of Google when someone types in non-brand words like “smart phone”, “new phone”, or “mobile phone.…
-
How to Create a Remarketing Campaign in Google AdWords
There’s a new way to set up remarketing campaigns in Google AdWords. Any new remarketing or display advertising campaigns will follow this process. Remarketing (also known as “retargeting”) is one of the most effective forms of online advertising. However, before your business can benefit from remarketing, you’ll need to start your remarketing campaign. Below is a step-by-step guide on how to set up a remarketing campaign in Google AdWords. Step 1) If you already have an account for your cam…