Website SEO Case Study: Getting More for Our Client

website seo case study team smiling at successful results acs web design and seo

A credit union partnered with ACS Web Design and SEO for a website redesign and Internet Marketing with a goal to increase leads.

July 2019 was the first full month after our Internet Marketing efforts began (the first month of Quarter 3). Our client's new website then launched in September (the last month of Quarter 3).

The ACS team of web designers, SEO and marketing analysts and copywriters delivered a solution that achieved our clients goals. The results speak for themselves. 

website seo case study growth metrics from acs web design and seo

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Website SEO Case Study: How We Achieved Lead Generation & Search Engine Traffic Growth for Our Client

SEO Site Structure Improvements

Prior to the launch of the ACS website redesign for our credit union client, our client's website lacked regional keyword focused URLs. As our client has a defined service region, a regionalized, keyword focused site structure was essential to make our client among the first choices when their potential members or loan applicants search for the accounts and loans that our client offers.  

The ACS team of SEO analysts and SEO copywriters integrated a keyword focused site structure throughout our client's new site.

Beyond an SEO site structure, our website SEO efforts also included both on page SEO and off page SEO efforts. 

This site structure proved successful in generating increased opportunities for new business, as new visitors to our client's site who arrived from search engines increased by 26% in Quarter 4 compared to Quarter 3 (our client's new site went live in late September, the last month of Quarter 3). 

ACS optimized our client's new site to be easy to find on search engines. As a result, more new, potential customers came to our client's site from search engines. That search engine traffic growth also translated to a 733% increase in Lead Form Submissions in Quarter 4 compared to Quarter 3. 

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Website SEO Case Study: ACS Marketing Drives Lead Generation Growth

Beyond an improved website that is designed for lead generation growth, our credit union client also partnered with our digital marketing team. 

Specifically, our digital marketing efforts focused on auto loans as well as other seasonally relevant loans. 

Our multifaceted marketing strategies included:

  • Google paid search ads
  • Google interest based advertising
  • Facebook role targeting and geotargeting ads
  • and more

As a result, our client experienced significant growth in terms of opportunities. This growth in opportunities also translated to growth in measurable intent to apply for loans. 

website seo case study digital marketing growth case study by acs web design and seo

Your Partner for Website Design, Internet Marketing and Growth

The credit union client highlighted in this case study partnered with our team for a website redesign and a digital marketing partnership. Lead generation growth was our client's goal for both of these projects. 

As part of our digital marketing partnership, this credit union client receives monthly reporting that highlights the results of our digital marketing efforts. Excerpts from these reports are included in the growth metric screenshots throughout the above case study. This reporting, which is customized for each client and a part of all our marketing programs, provides both accountability and evidence of success from our efforts in terms of consistently achieving our client's goals.

Whether you need website design, internet marketing, or both, ACS delivers solutions tailored toward your goals.

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Categories: Internet Marketing Search Engine Optimization (SEO) Lead Generation Banking Websites Banking Marketing Credit Union Website Design Credit Union Marketing Ryan DeOrdio, SEO Copywriter Case Studies