Web Design for Contractors

Zerodraft Residential (2019)

Zerodraft recently restructured its company in to two separate firms: one serving residential clients, and another serving commercial clients. 

With this organizational restructuring, Zerodraft Residential's website needed restructuring to match. This included moving all content related to commercial services to a separate website, and reinventing the Zerodraft website to focus exclusively on services for homeowners and renters. 

This change also required a proper SEO migration to build upon past successes and prevent losing valuable positioning on search engines for relevant search terms.

The ACS Web Design and SEO team delivered the results that Zerodraft Residential needed. 

Discover details on how we made it happen below. 

Maintaining and Building Upon Online Visibility with SEO Migration

With the restructuring of Zerodraft Residential's company and website, the upgraded Zerodraft Residential website needed to prevent losses in positioning on search engines, as well as improve positioning on search engines for keywords that are most likely to be searched by potential clients. 

The ACS Web Design and SEO team of SEO analysts, SEO copywriters and web developers performed a successful SEO migration. This SEO migration prevented any loss in positioning on search engines. In addition, this SEO migration empowered Zerodraft Residential to improve their site's positioning on search engines for relevant keywords. 

One of the biggest mistakes that businesses make is partnering with a website design company that doesn't perform a proper SEO migration. Too often, clients come to us because their previous website design company created a website redesign, but they've since seen a significant drop in online leads. Without a proper SEO migration, the excitement of a website redesign can quickly turn in to disappointment and declining business. 

At ACS Web Design and SEO, all website redesigns come standard with a proper SEO migration. When you partner with ACS for your website redesign, you can keep the positioning on search engines that you've earned while also building upon past success with improved positioning on search engines. 

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A Custom Web Design for Contractors with an SEO Site Structure Made for Growth

The ACS team of SEO analysts and SEO copywriters implemented an SEO site structure throughout the upgraded Zerodraft Residential website. 

This means that the website is made to show up on search engines when people are looking for the services that Zerodraft Residential offers. 

Through our team's collective knowledge of Google's 200+ factors that influence which websites appear toward the top of search results, ACS Web Design and SEO created a website design upgrade that at its core is optimized to be among people's first choices when they're looking to buy what Zerodraft Residential sells. 

89% of consumers use search engines to inform their purchasing decisions, according to industry research. If you want your website to even be considered as an option for your potential customers or clients, you'll need more than just the right words on your pages; you'll need a site structure that's made to get you to the top of search engines for the right search terms. The experienced SEO professionals at ACS Web Design and SEO can make it happen.

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Web Design for Contractors with SEO Content Optimizations

The ACS Web Design and SEO team of SEO copywriters implemented SEO content optimizations throughout the upgraded website design for Zerodraft Residential.

Leveraging our team's knowledge of SEO best practices and on page SEO factors, the Zerodraft Residential upgraded website features professionally crafted content optimizations made for online lead generation growth. 

Explore more about how our SEO specialists can help your business achieve your unique goals.

Search Engine Optimiziation (SEO) Services

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High Visibility Testimonials to Ease Purchasing Decisions

Any company can claim that they provide superior service and a solution to potential customers' problems. However, testimonials are evidence that real people had a great experience with your company.

Understanding this and the influence that testimonials can have on purchasing decisions, the upgraded Zerodraft Residential website prominently features customer testimonials.

The ACS team of usability experts and marketing specialists strategically placed testimonials throughout the upgraded Zerodraft Residential website, funneling potentials to confident purchasing decisions. 

web design for contractors with testimonials by acs web design and seo

Custom Web Design for Contractors with a Responsive Web Design for All Devices

Today, people are increasingly preferring to go online through mobile devices, such as phones and tablets. If your website doesn't accommodate this shift in people's preferences, then your business is at a competitive disadvantage. 

Over 60% of all online activity now comes from mobile devices, such as phones or tablets.

Additionally, over 70% of all Google searches now come from mobile devices. This is also why websites that are made to look and function appropriately on mobile devices are more likely to appear on 1st page and 1st place Google search results when people search from mobile devices. 

The upgraded Zerodraft Residential website features a custom, responsive web design. This means that the site is designed to look and work equally well on all devices, including phones and tablets as well as computers and laptops. 

In a study by Google, 67% of people who go online from their phones or tablets say they're more likely to buy a product or use a service from a mobile-friendly website. 

If your website isn't made to look and work equally well on all devices, your website is pushing otherwise interested potentials to take their business elsewhere.

Contact ACS for Custom, Responsive Website Design

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A Web Design for Contractors That Makes Website Updates Simple, Secure and Fast

Updating your website should be easy. Too often, businesses feel stuck with a stagnant website; what should be a quick edit to some text or images turns in to unintended changes from confusing website editors or prolonged games of phone tag with web developers. 

There is a better way.

Zerodraft Residential's website design is powered by The ACS Edge Content Management System (CMS). With The ACS Edge CMS, if you know how to write an email or create a Word document, you can make the edits you need to on your website. 

The ACS Edge CMS simplifies the website update process. Authorized site administrators can securely and quickly:

  • Add, edit or remove text
  • Add or remove images and videos
  • Add entirely new pages to their website
  • and more

The ACS Edge CMS is designed for simplicity and efficiency. Authorized site administrators can make website updates without having to know computer coding languages. The ACS Edge CMS is also made to prevent any unintended breaking of the website layout or design. 

All website designs by ACS are powered by the ACS Edge CMS, and are customized to allow you to do what you need to do on your website. 

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