An effective school website design must invite and inspire prospective students, while also complying with compliance regulations for educational institutions and accredited schools.
Knowing this, National Tractor Trailer School (NTTS) partnered with ACS Web Design and SEO for a website redesign.
NTTS wanted to make their school website design cleaner and more impactful, with a more inviting look and feel. The new school website design for NTTS also aimed to humanize the school more by including more images of truck drivers and NTTS instructors. The redesigned NTTS website also required a more intuitive navigation, making it easier for prospective students to find information that matters most to them.
The new NTTS school website design also aimed to grow enrollment by improving how content is presented on the website, as well as increasing the frequency and visibility of Calls-To-Action (CTAs).
NTTS school website design project objectives also included the creation of a dedicated section of the website for prospective, new students. This part of the website needed to address things that were most important to a prospective student's decision, such as options for housing, financial aid and career prospects after graduation.
The NTTS website also needed to improve the overall presentation of individual course information, aiming to make course information both more informative for prospective students, while excluding confusing or overly specific details.
ACS Web Design and SEO delivered a custom school website design for NTTS that achieved our client's project objectives.