Westminster Manor (2016)

Retirement Home Web Design

What makes your organization different than your competitors?

While every organization will have a slightly different answer to that question, what's most important is that potential customers or clients know what makes you stand out. 

Westminster Manor is a retirement home that's more of a community, with an emphasis on a social lifestyle and a variety of available services on the premises. However, Westminster Manor's old site did not effectively portray these unique selling points. Westminster Manor's site also featured a dated website design, and required an updated, mobile-friendly, modern look and feel. Westminster Manor also needed to easily update their website's content, as the retirement community has monthly activities and a monthly newsletter. 

A Website Designed for Leads

ACS Web Design & SEO delivered a solution that fulfilled Westminster Manor's objectives for a website redesign. The new site uses audience focused imagery to communicate the social lifestyle that makes Westminster Manor unique. The site's information, such as community services and amenities, are properly highlighted with dedicated web pages that makes it intuitive for potential residents and their family to find what they're looking for. Through both visual and written messaging, the new Westminster Manor website design provides the proper attention for our client's competitive advantages, such as Westminster Manor's food and lack of hidden fees or upcharges. 

In addition to showcasing what makes Westminster Manor an ideal assisted living facility, ACS' web designers, analysts and marketing experts used their collective knowledge of web design best practices and lead generation techniques to include additional Call-to-Actions (CTAs) in strategically located placements. These professional lead generation strategies and web design best practices assist in improving the Westminster Manor website's ability to generate leads and acquire new residents. 

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Responsive Website Design

Increasingly, people prefer to go online through mobile devices, such as smart phones, tablets and more. Over 60% of all web traffic comes from mobile devices, and that number is predicted to continue to increase. If your website isn't made to meet these expectations of your potential clients or customers, you're at a competitive disadvantage. 

Westminster Manor's website, like all professional website design solutions by ACS, features a responsive web design. This means that the site is made to look and function equally well on all devices, including desktops, laptops, phones, tablets and more. 

Empower your organization to generate more leads with a mobile-friendly website design. To start your project...

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Custom Content Management System

It shouldn't be difficult to make simple website updates. But, because of outdated technology and confusing Content Management Systems (CMS), many organizations find it near impossible to make quick site edits and additions to their website.

It doesn't have to be that way.

With The ACS Edge CMS, our website design clients, including Westminster Manor, have the ability to quickly, securely and easily add, edit or remove content from their site. All of this can be done without having to know anything about coding languages such as HTML or CSS. The ACS Edge CMS is custom to your organization's unique needs, allowing you to easily manage your site content, including content that is subject to change frequently, such as newsletters, pricing or seasonal information.

To start your web design project...

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