What makes your organization different than your competitors?
While every organization will have a slightly different answer to that question, what's most important is that potential customers or clients know what makes you stand out.
Westminster Manor is a retirement home that's more of a community, with an emphasis on a social lifestyle and a variety of available services on the premises. However, Westminster Manor's old site did not effectively portray these unique selling points. Westminster Manor's site also featured a dated website design, and required an updated, mobile-friendly, modern look and feel. Westminster Manor also needed to easily update their website's content, as the retirement community has monthly activities and a monthly newsletter.
A Website Designed for Leads
ACS Web Design & SEO delivered a solution that fulfilled Westminster Manor's objectives for a website redesign. The new site uses audience focused imagery to communicate the social lifestyle that makes Westminster Manor unique. The site's information, such as community services and amenities, are properly highlighted with dedicated web pages that makes it intuitive for potential residents and their family to find what they're looking for. Through both visual and written messaging, the new Westminster Manor website design provides the proper attention for our client's competitive advantages, such as Westminster Manor's food and lack of hidden fees or upcharges.
In addition to showcasing what makes Westminster Manor an ideal assisted living facility, ACS' web designers, analysts and marketing experts used their collective knowledge of web design best practices and lead generation techniques to include additional Call-to-Actions (CTAs) in strategically located placements. These professional lead generation strategies and web design best practices assist in improving the Westminster Manor website's ability to generate leads and acquire new residents.